Car Mattel is a brand that produces die-cast toy cars and other vehicles. It was founded in 1945 by Elliot and Ruth Handler, who also founded Mattel Inc. The brand rose to prominence in the 1960s with the introduction of its Hot Wheels line of toy cars, which included miniature versions of real-life cars and custom-designed vehicles. Today, Car Mattel continues to produce die-cast cars and other vehicles, as well as playsets and track systems for kids to race and play with them. The brand has also expanded beyond the toy industry, partnering with automobile manufacturers like Ford and Chevrolet to release special edition collectibles.
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